YGAP’s 5cent campaign inspires everyday Australians to take a stand against global poverty by putting value back into the five-cent coin, aiming to ensure that every child has access to education.
Product: Custom collection boxes and media packs
Print Specifications: UV printing technology
Design Elements: Classic 1930s rugby ball with pop-up goal post shoebox
Objective: Increase awareness and participation in YGAP’s 5cent campaign
Since its start in 2012, the 5cent campaign has rallied Australians to collect nearly 11 million five-cent coins, raising $546,985 to support 212 local heroes who have changed the lives of over 139,000 people living in poverty.
In 2015, Norwood was approached by YGAP to help print collection boxes for the campaign. Eager to support such a great cause, we decided to go one step further, aiming to make this the campaign’s biggest year yet. After collaborating with YGAP at their Feast of Merit location, we committed to designing, printing, and delivering media packs to local celebrities and supporters to boost engagement.
Hamish, one of our industrial designers, created a unique media pack featuring a box with a false lid and a real 5-cent coin glued to it. Inside, the pack included informational leaflets and collection boxes to help launch the campaign. The media pack was a success, helping YGAP raise $171,150 and even receiving compliments on Fox 100’s morning segment, one of Melbourne’s largest radio stations.
For this project’s photoshoot, our photographer, Tom, took a media pack with him on his travels to Cambodia. He carefully packed it in his luggage as he explored the region over three weeks, waiting for the right time to shoot. During a visit with a local family in the jungle—one Tom visits every year on his photography tours—the family eagerly offered to help out. The kids were thrilled and had a fantastic time running around and playing with the pack.
This community represents exactly who YGAP aims to help, and it was inspiring for them to be part of the campaign. Tom already plans to bring some gifts on his next visit.
Looking for a unique way to engage with customers? We specialise in creating custom promotional packs that stand out, from the initial design concept through to manufacturing and distribution. At Norwood, we bring bold concepts to life.
Want to find out more?
CALL +613 8796 9300 | EMAIL customercare@norwood.com.au
