1st Product is a men’s streetwear and accessories store known for its exclusive collaborations with brands and artists, creating one-off and limited-edition products.

Product: Custom packaging for limited-edition rugby ball
Substrate: 430-micron polypropylene
Print Specifications: UV printing technology
Design Elements: Classic 1930s rugby ball with pop-up goal post shoebox

In June 2016, 1st Product partnered with Driza-Bone for a special release of 30 heritage-style rugby balls. Norwood’s industrial design and graphics team assisted with this collaboration by creating a custom rugby ball pack, which featured a classic 1930s rugby ball and a shoebox with pop-up goal posts for added visual impact.

Designed and printed in-house on Norwood’s proprietary 430-micron polypropylene, these unique packs resonated with customers and sold out within 24 hours, proving to be an instant hit.

Looking for a unique way to engage with customers? We specialise in creating custom promotional packaging that stand out, from the initial design concept through to manufacturing and distribution. At Norwood, we bring bold concepts to life.

Want to find out more?
CALL +613 8796 9300 | EMAIL customercare@norwood.com.au

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