The focus of Norwood’s commercial department’s new marketing launch in 2014 was innovation.
Product: Custom-printed photography sets
Substrate: Acrylic, plastic, cardboard, wood, metal
Print Specifications: UV printing on various substrates
Design Elements: High-end, stylised fashion aesthetic with a hyper-real finish
As demand for specialty printing has grown, so too have Norwood’s graphic design and industrial departments. Customers are often surprised by the range of substrates that can be printed on, and the stunning final results. We’ll admit, we do take a bit of pride in witnessing that moment of awe.
To capture this reaction, we created a photographic series using our own printed materials, demonstrating that print isn’t just a one-dimensional experience—it can truly be brought to life.
The Norwood team spent weeks developing the sets, which were entirely built and printed in-house. From backdrops and floor drops to props, each element was printed on substrates ranging from acrylic and plastic to cardboard, wood, and metal.
The resulting aesthetic was high-end and hyper-real, reminiscent of renowned photographer David LaChapelle’s style, giving the images a vibrant, almost three-dimensional quality.
Even we were amazed by how much our designers could achieve with print. Browse through the photographs to see the results for yourself.
Looking to elevate your next photoshoot or creative project with custom-printed backdrops and sets? We specialise in printing on a wide range of substrates, turning your creative ideas into reality. At Norwood, we bring bold concepts to life.
Want to find out more?
CALL +613 8796 9300 | EMAIL customercare@norwood.com.au