The Norwood pop-out plastic plane landed at PacPrint in 2006, much to the delight of those in attendance. It was designed to showcase the beauty, durability and flexibility of plastic in creating an impact in the crowded marketplace but who would have thought it was to become such a runaway success?

Developed as a pop-out on an A4 sheet of plastic, the plane was inserted in “Desktop” magazine. It was so popular that it prompted requests for additional planes as well as other designs which flew in the post to destinations across Australia and overseas.

To mark its 10th anniversary we decided to give it a makeover and re-released it in order to remind our customers why we make paper look ‘plane.’

Why were the plastic pop-outs so successful? Perhaps the answer lies in the fact that:

• Three dimensional objects stand out from the rest of the crowd;

• Interactive designs stimulate thinking;

• They create conversation and increase brand awareness;

• They bring out the inner child in all of us.

Norwood also designed and constructed a 9m model plane made entirely from plastic, that added brilliantly to the launch of our pop-outs. It hung above the Norwood stand during its inaugural flight at PacPrint in 2006 and demonstrated the strength and durability of plastic. It certainly made us easy to find during the show and in fact became a strategic meeting point for many of those in attendance. After 90 hours of in-house design and construction, it proved to be a remarkable feat of lateral thinking by Norwood’s design team.

For this photoshoot, we decided to honour our 9m model and took our little pop-out plane to Essendon airport and photographed it alongside Melbourne’s DC-3 Gooney Bird. What better way to honour its inception?