1st Product undertook a collaboration with Driza Bone for a limited run of 30 heritage rugby jumpers in June 2016. Norwood’s in-house Industrial Design and Creative Graphics team helped by creating a custom-made rugby ball pack for a classic 1930’s rugby ball as well as a shoebox with pop-up goal posts. Printed by Norwood on its proprietary 430micron polypropylene, the packs were so well received that they sold out within 24 hours of their release.