This Top Dog wine pack was inspired by the retirement of Norwood’s managing director, Andrew Eason in June 2015. The plastic suitcase pack resembles Andrew’s travel kit that accompanied him throughout his travelling days at Norwood, together with a parachute to soften his landing after being pushed from the Norwood plane. The photoshoot took this concept one step further with the assistance of “Australian Skydive” in Torquay, where our photographer was safely escorted back to earth from 15,000 feet whilst carrying the pack. And what better way to test our packaging than by observing its structural integrity at a terminal velocity of 200 km an hour? Another new high for Norwood in pushing the limits with its quality assurance program.